Anekant Education Society's

Anekant Institute of Management Studies (AIMS)

Approved by AICTE | DTE | Government of Maharashtra

Permanently Affiliated to Savitribai Phule Pune University

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POs-PSOs & COs 2018-19
POs-PSOs & COs 2019-20
Academic Calendar 2019-20
Time Table 2019-20

The two-year full-time MBA is spread across four semesters and offering specializations in :

Sr.No. Code Specialization
1. MKT Marketing Management
2. FIN Financial Management
3. IT Information Technology Management
4. OPE Operations Management
5. HR Human Resources Management
6. IB International Business Management
7. SCM Supply Chain Management
8. RABM Rural & Agribusiness Management
9. FBM Family Business Management
10. TM Technology Management
11. BIM Banking and Insurance Management
12. HM Healthcare Management
13. ED Entrepreneurship Development
14. SM Services Management
15. RM Retail Management
16. MC Digital Media & Communication Marketing
17. THM Tourism and Hospitality Management
18. DM Defence Management

The structure of the programme is designed to give students the best in industry exposure and a nurturing classroom environment, to help them become the leaders of tomorrow. The MBA program at AIMS take a long-term view of business education and prepare students for long and fulfilling careers. Our multi-disciplinary application based curriculum provides life skills and practical knowledge that allows us to create innovators, thought leaders, and entrepreneurs in society. Through our MBA programme, we enable students to become business ready and lead from the day they step into industry and corporates.

MBA Syllabus 2019 Pattern

Eligibility For MBA

Passed the Bachelor's Degree examination from any recognized University in Science, Arts, Commerce, Agriculture , Engineering or an equivalent degree examination, and have secured at least 50% marks (45% for Reserved Category) in aggregate. Employed persons may also apply, provided they possess minimum essential educational qualification. Admission Procedure Admission is a centralized process which is designed by The Directorate of Technical Education (DTE), Maharashtra. Candidates are strictly admitted as per the merit of Common Entrance Test (CET) or valid scores of any National Level Entrance Exam such as CAT/MAT/XAT/ATMA.

Program outcomes, program specific outcomes and course outcomes for all programs offered by the Institution are stated and displayed on website and communicated to teachers and students.

Program Outcomes, Program Specific Outcomes and Course Outcomes for all programs offered by the Institution are discussed and fixed in the academic committee meetings. The inputs used for developing PO, PSO and COs are the SPP University Syllabus, AICTE expectations from HIEs which provide MBA education and latest trends at global levels.

The PO, PSO and COs are printed in Student handbooks. These handbooks are circulated to students during induction program and are available for students in the Institute's library. PO, PSO and COs are also displayed on Institute's Website.

The PO and PSO are provided by Academic coordinator to all the faculty. Course teacher develop add-on COs which are in line with PO and PSOs.

1. A confident person who has a strong sense of right and wrong, is adaptable and resilient, knows himself, is discerning in judgment, thinks independently and critically, and communicates effectively!
2. A self-directed learner who takes responsibility for his own learning, who questions, reflects and perseveres in the pursuit of learning
3. An active contributor who is able to work effectively in teams, exercises initiative, takes calculated risks, is innovative and strives for excellence.
4. A concerned citizen who is rooted to India, has a strong civic consciousness, is informed, and takes an active role in bettering the lives of others around him.
5. Shall be able to follow and contribute to the developments in their own field, within realistic constraints such as economic, social, ethical, environmental and sustainability.
1. The MBA programme prepares a student for a career in diverse sectors of the industry domestically and globally.
2. The MBA programme facilitates learning in theory and practice of different functional areas of management and equips the students with an integrated approach to various functions of management. However, the demand for managerial skills is not limited to the industry.
3. Students will be able to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
4. Students will be able to demonstrate effective leadership and collaboration skills needed to make business critical decisions, accomplish functional, organizational and professional goals.
5. Students will be able to demonstrate written and oral communication and information literacy competencies that support the effectiveness of strategic planning, marketing and operational activities.
6. Students will develop comprehensive solutions to business problems by synthesizing and evaluating information using qualitative and quantitative methods of reasoning and analysis.
PSOs of Marketing Management
1. Manage people, processes and resources within a diverse organization.
2. Apply knowledge of leadership concepts in an integrated manner.
3. Analyze an organization’s activities to develop/implement a marketing strategy.
4. Develop a professional sales solution for a product or service to a prospective business-buying customer using appropriate sales methodologies.
5. Work in a manner consistent with law and professional standards, and protocols as it relates to marketing, advertising, promotion and ethical considerations.
6. Create a business plan, including business feasibility assessment and financial analysis projections, for an innovative new business, product or service.
7. Analyze the strategic role of supply chain management in achieving a company’s marketing, sales and operational objectives.
PSOs of Financial Management
1. Evaluate the financial condition of the company and recommend the proper course of actions.
2. Evaluate the capital structure of the company and the impact of that on the raising capital.
3. Appraise securities portfolios and investment proposal and evaluate the relationship among the returns for foreign and domestic investment instruments.
4. Assess foreign exchange risk and evaluate the exchange rate systems used by the various governments and the governments’ intervention in the foreign exchange markets.
5. Evaluate methods of payments for international trade and common trade financing methods.
PSOs of Human Resource Management
1. Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes.
2. Administer and contribute to the design and evaluation of the performance management program.
3. Develop, implement, and evaluate employee orientation, training, and development programs.
4. Facilitate and support effective employee and labour relations in both non-union and union environments.
5. Research and support the development and communication of the organization's total compensation plan.
6. Collaborate with others, in the development, implementation, and evaluation of organizational and health and safety policies and practices.
7. Research and analyze information needs and apply current and emerging information technologies to support the human resources function.
8. Develop, implement, and evaluate organizational development strategies aimed at promoting organizational effectiveness.
9. Present and evaluate communication messages and processes related to the human resources function of the organization.
10. Manage own professional development and provide leadership to others in the achievement of ongoing competence in human resources professional practice.
11. Facilitate and communicate the human resources component of the organization's business plan.
12. Conduct research, produce reports, and recommend changes in human resources practices.
University Recommended COs
Course Code Course Title Course Objectives
101 Accounting For Business Decisions To understand the basic concepts of financial accounting, cost accounting and management accounting.
    To know various tools from accounting and cost accounting this would facilitate the decision making.
    To develop analytical abilities to face the business situations.
102 Economic Analysis for Business Decisions To equip the students of management with time tested tools and techniques of managerial economics to enable them to appreciate its relevance in decision making.
    To explore the economics of information and network industries and to equip students with an understanding of how economics affect the business strategy of companies in these industries.
    To develop economic way of thinking in dealing with practical business problems and challenges.
103 Legal Aspects of Business To acquaint students with general business law issues to help become more informed, sensitive and effective business leaders.
    To provide the students with an understanding of fundamental legal issues pertaining to the business world to enhance their ability to manage businesses effectively.
104 Business Research Methods To understand the concept and process of business research in business environment.
    To know the use of tools and techniques for exploratory, conclusive and causal research.
    To understand the concept of measurement in empirical systems.
    To use statistical techniques for analysis of research data.
105 Organizational Behaviour To gain a solid understanding of human behavior in the workplace from an individual, group, and organizational perspective.
    To obtain frameworks and tools to effectively analyze and approach various Organizational situations.
    To reflect upon your own beliefs, assumptions, and behaviors with respect to how individuals, groups, and organizations act in order to expand your options of approaches and increase your own effectiveness.
106 Basics of Marketing To introduce marketing as a business function and a philosophy
    To emphasize importance of understanding external environment in marketing decision making
    To expose students to a systematic frame work of marketing &implementations and to highlight need for different marketing approaches for services, goods, and for household consumers, organizationalbuyers.
107 Management Fundamentals (MF) To explain the various concepts of management
    To make the students understand the contemporary management practices
    To highlight professional challenges that managers face in various organization
    To enable the students to appreciate the emerging ideas and practices in the field of management.
108 Business Communication Lab (BCL) To acquaint the students with fundamentals of communication and help them to transform their communication abilities.
    To help the students to acquire some of the necessary skills to handle day-to-day managerial responsibilities, such as - making speeches, controlling one-to-one communication, enriching group activities and processes, giving effective presentations, writing letters, memos, minutes, reports and advertising, and maintaining one’s poise in private and in public.
    To build the students’ confidence and to enhance competitiveness by projecting a positive image of themselves and of their future.
111 Business, Government & Society (BGS) To provide insights to the students about the Business – Government relations
    To help students understand the Government’s role in the regulatory domain.
    To assist students in appreciating the social aspects of business.
113 Personality Development Lab (PDL) To develop an orientation towards business etiquettes and the proper etiquette practices for different business scenarios.
    To learn the etiquette requirements for meetings, entertaining, telephone, and Internet business interaction scenarios.
    To minimize nervousness while in social situations.
191 Human Rights 1 (HR-1) To Familiar with the Concepts of Human Rights
192 Cyber Security 1 (CS-I) To Familiar with the Concepts of Cyber Security
201 Marketing Management (MM) To introduce the concept of Marketing Mix as a framework for Marketing Decision making.
    To emphasize the need, importance and process of Marketing Planning and Control.
    To sensitize the students to the dynamic nature of Marketing Function.
202 Financial Management (FM) To understand various concepts related to financial management.
    To study in detail, various tools and techniques in the area of finance.
    To develop the analytical skills this would facilitate the decision making in Business situations.
203 Human Resource Management (HRM) To understand the role of HRM in an organization
    To learn to gain competitive advantage through people
    To learn to study and design HRM system
204 Decision Science (DS) To understand role of quantitative techniques in managerial decision making.
    To understand process of decision problem formulation.
    To understand applications of various quantitative techniques in managerial settings.
205 Operations & SCM (OSCM) To develop an understanding of the strategic importance of Operations & SCM and how it can provide a competitive advantage in the marketplace
    To understand the relationship between Operations & SCM and other business functions, such as Marketing, Finance, Accounting, and Human Resources.
    To develop knowledge of the issues related to designing and managing Operations & SCM and the techniques to do so.
206 Management Information System (MIS) To develop conceptual understanding about latest developments in the field of Information Technology and the impact of I.T. in managing a business
    To learn to use Information Technology to gain competitive advantage in business
    To learn to use Information Technology to gain competitive advantage in business
    To learn from, with a view to emulate, entrepreneurial ventures in e-Commerce and m-Commerce
208 Statistical Software Lab (SSL) To give an overview of the capabilities of popular statistical software packages.
    To train students in handling data files and carry out basics statistical analysis.
    To give hands on experience about basic hypothesis testing using t tests, Chi Square tests and ANOVA.
    To train students in using advanced tools such as regressions, MDS, Factor Analysis etc.
210 Life Skills Lab (LSL) To encourage students to develop and use balanced self-determined Behavior.
    To help students in enhancing self, increasing life satisfaction and Improving relationships with others.
    To develop new ability to practice new problem solving skills in group and use these skills in personal life.
211 Geo Politics & World Economic System(GPWES) To expose students to the relationship between political power and geographic space amidst world economic system.
    To help students understand various facets of international political economy & national system political economy.
    To develop abilities to appreciate the interrelationship between the trading system, international financial system and the participants in the changed economic system
212 Business Systems & Procedures (BSP) To understand Business as an integrated system
    To develop process thinking for developing procedures.
    To make students aware of various business functions & responsibilities.
291 Human Rights-II (HR-II) To Familiar with the Concepts of Human Rights
292 Cyber Security-II (CS-II) To Familiar with the Concepts of Cyber Security
301 Strategic Management-SM To expose participants to various perspectives and concepts in the field of Strategic Management
    To help participants develop skills for applying these concepts to the solution of business problems
    To help students master the analytical tools of strategic management.
302 Enterprise Performance Management-EPM To acquaint the students with a perspective of different facets of management of an enterprise
    To provide inputs with reference to the Investment Decisions along with the techniques for those decisions
    To inculcate the evaluation parameters of enterprise in terms of expenses, control systems and pricing
    To develop the knowledge of the concept of auditing and its applicability as performance management tool
303 Start Up & New Venture Management-SNVM To instill a spirit of entrepreneurship among the student participants.
    To provide an overview of the competences needed to become an entrepreneur
    To give insights into the Management of Small Family Business
304 Summer Internship Project To offer the opportunity for the young students to acquire on job the skills, knowledge, attitudes, and perceptions along with the experience needed to constitute a professional identity.
    To provide means to immerse students in actual supervised professional experiences.
    To give an insight into the working of the real organizations.
    To gain deeper understanding in specific functional areas.
    To appreciate the linkages among different functions and departments.
    To develop perspective about business organizations in their totality.
    To help the students in exploring career opportunities in their areas of interest.
305 Direct Taxation-DT To understand the basic concepts in Income Tax Act, 1961.
    To Calculate Gross Total Income and Tax Liability of an Individual.
    To acquaint with online filling of various forms and Returns.
306 Financial System of India , Markets and Services-FSIMS To understand the basic concepts in Income Tax Act, 1961.
309 Corporate Finance-CF To acquaint students with advanced treatment of various concepts and tools and techniques used in Financial Management
    To highlight the importance of various decision making areas of financial management
311 Equity Research, Credit Analysis & Appraisal-ERCAA To understand the importance of equity research.
    To understand how excel can be leveraged for better analysis of a company.
    To give recommendation based on fundamental and technical analysis
312 Rural Financial Institutions-RFIF To understand various avenues of finance available for the development of rural area.
    To understand the role of financial institutions in rural India
315 Futures and Options-FO To develop an understanding of financial derivatives and the institutional structure of the markets on which they are traded.
    To have an understanding of the analytical tools necessary to price such instruments.
    To highlight the role of financial derivatives in the modern capital markets, in particular for risk management.
305 Labor& Social Security Laws-LSSL (HR) To make the students understand rationale behind labour laws
    To equip students with important provisions of various labour laws
    To give students insight into the implementation of labour laws.
306 Human Resource Accounting & Compensation Management -HRACM (HR) To orient the students with the concepts related to human resource accounting & compensation management.
    To facilitate learning related to human resource accounting & compensation management for employees.
310 Human Resource Information System-HRIS (HR) To learn fundamental principles of HRIS
    Developing specific HRIS skills competencies needed by professionals
314 Lab in Recruitment & Selection-LRS (HR) To give hands on experience to students on Recruitment advertisements, profiling techniques
    To acquaint students with different interviewing methods
315 Lab in Job Design & Analysis-LJDA(HR) To give hands of experience to the students of designing jobs at various levels
316 Lab in Training-LT (HR) To make students understand training need analysis
    To help students design Training Programmes
    To make students understand & design training methods
305 Contemporary Marketing Research-CMR (MKT) To give the students an understanding of marketing research from both user's (management) and doer's (the researchers) perspective.
    To design and produce, evaluate a research proposal & understand the quality of research studies.
    To learn the basic skills to conduct professional marketing research.
    To understand the applications of business research tools in Marketing decision making.
306 Consumer Behaviour-CB (MKT) To highlight the importance of understanding consumer behavior in Marketing.
    To study the environmental and individual influences on consumers
    To understand consumer behavior in Indian context.
312 Customer Relationship Management-CRM (MKT) To introduce the core concepts of CRM paradigm
    To emphasize CRM as a business strategy
    To highlight the role of appropriate business process and technology management capabilities in managing customer relationships.
    To help the students understand the organizational context of CRM.
315 Marketing of Financial Services 1-MFS (MKT) Familiarizing the students with the various financial services and products in the liberalized Indian economy.
    To provide an in-depth perspective of the equity and bond markets.
    Equipping the students with the practices and processes in the Mutual Fund and Insurance Industry.
316 Tourism Marketing-TM (MKT) To familiarize the students with the basics of tourism marketing.
    To teach the students about formulating marketing plans for tourism and other related hospitality organizations.
    To acquaint the students with alternative promotional approaches to tourism marketing.
317 Agricultural Marketing-AM (MKT) The Agricultural sector, offers immense opportunities for the employment. This sector requires managerial talent for both input and produce side. The course will prepare the students to be employable in agricultural marketing
    Understand the functions performed by agricultural marketing system
    Develop strategies to manage the marketing of agriculture organizations.
392 Cyber Security-III To Familiar with the Concepts of Human Rights
394 Skill Development-I To Familiar with the Concepts of Skill Development
401 Managing for Sustainability-MS Apply general ethical principles to particular cases or practices in business.
    Think independently and rationally about contemporary moral problems.
    Recognize the complexity of problems in practical ethics.
    Demonstrate how general concepts of governance apply in a given situation or given circumstances.
402 Dissertation To offer the opportunity for the young students to acquire on job the skills, knowledge, attitudes, and perceptions along with the experience needed to constitute a professional identity.
    To provide means to immerse students in actual supervised professional experiences
    To gain deeper understanding in specific areas.
403 Indirect Taxation-IT To understand the basic concepts related to GST
    To acquaint with the latest amendments made in connection with indirect taxation
    To update the procedural part of GST
404 International Finance-IF To make students familiar with the operations in foreign exchange markets.
    To sensitize students with complexities of managing finance of multinational firm.
    To highlight the importance of the regulatory framework within which international financial transactions can take place, with special reference to India.
405 Behavioral Finance-BF To provide an alternative framework for understanding financial market behavior.
    To demonstrate how cognitive biases and heuristics influence investment behavior and determine asset prices.
    To highlight the basic theories and strategies that makes us aware of behavioral finance and investing.
410 Wealth & Portfolio Management-WPM To understand the concept of Wealth Management.
    To understand the concept of Portfolio Management.
    To understand various tools and methods of evaluating the portfolio.
413 Financing Rural Development-FRD To understand the need and importance of financing rural development.
    To know the schemes floated by the Government of India and its scope.
    To analyze the needs of rural businesses and its viability.
414 Principles of Insurance-PI To understand the various operations involved in managing insurance
    To understand the pricing, financing and risk diversification strategies of insurance companies
403 Employment Relations-ER Give students insight into the IR scenario in India
    Make students understand important laws governing IR
    Create understanding about role of Govt., society and trade union in IR
404 Strategic Human Resource Management-SHRM To make students understand HR implications of organizational strategies
    Understand the various terms used to define strategy & its process
    Understand HR strategies in Indian & global perspective
405 Organizational Design and Development-ODD To develop an understanding of the nature, functioning and design of organization
    Be able to understand the theory and practice relating to the processes of organization development and change
    Develop insight and competence in diagnostic and intervention processes and skills for initiating and facilitating organizational processes and change in organizations
410 Lab in CSR-LCSR To help students understand & design CSR initiatives
414 Emerging Trends in HR-ETHR To expose students to organizations to know emerging trends in HR.
416 Competency Mapping-CM Make the students understand concept and importance of competency mapping
    Give insight into the process and models of competency mapping
403 Services Marketing-SM To emphasize the significance of services marketing in the global economy.
    To make the students understand the deeper aspects of successful services marketing.
    To provide insights to the challenges and opportunities in services marketing.
404 Sales and Distribution Management-SDM To provide foundations in components of sales and distribution management..
    To introduce various facets of the job of a sales manager.
    To focus on decision making aspects and implementation of decisions in sales and distribution management.
405 Retail Marketing-RM To provide insights into all functional areas of retailing.
    To give an account of essential principles of retailing.
    To give a perspective of the Indian retailing scenario.
406 Rural Marketing-RMK To understand rural aspects of marketing
    To learn nuances of rural markets to design effective strategies
    To enhance deeper understanding of rural consumer behavior
413 E-Marketing and Analytics-EMA To contextualize marketing concepts in electronic marketing and marketing analytics context.
    To give insights into various aspects of E Marketing and analytics from the perspective of creating Customer Value.
415 Marketing of Financial Services – II-MFS To equip young managers with the knowledge of retail banking, corporate banking and investment banking practices in India.
    To familiarize the students to the requisite regulatory compliances in Wealth Management industry.
    To make the student understand the Risk-Return principle and its practical use in marketing of financial services.
492 Cyber Security-CS-IV To Familiar with the Concepts of Cyber Security
494 Skill Development-SD-II To Familiar with the Concepts of Skill Development